Golith'S Performance In The First Three Quarters Of 2024 Grew Steadily

Golith, a domestic women's wear group, released its performance report for the first three quarters of 2024. The data shows that although the net profit attributable to the parent company declined significantly, the company's overall revenue still achieved steady growth, showing strong market competitiveness and the successful implementation of multi brand strategy.

It is reported that Golith achieved revenue of 2.152 billion yuan in the first three quarters of 2024, a year-on-year increase of 4.2%. Although this growth rate may be slightly slower than that in previous years, it is not easy to maintain positive growth in the current complex and volatile market environment. However, the net profit attributable to the parent company declined significantly, with a year-on-year drop of 84.22% to 21.53 million yuan, which attracted extensive attention from the market.

After in-depth analysis of the performance report, we found that Golith's multi brand strategy had achieved remarkable results in the first three quarters. The main brand ELLASSAY continued to play its market position. Its revenue in the first three quarters increased by 14.2% year-on-year to 820 million yuan, becoming an important pillar of the company's performance growth. In addition, other brands such as self portrait and Laur è l also showed strong growth momentum, with revenue increasing by 18.25% to 355 million yuan and 21.3% to 282 million yuan respectively. IRO brand and Ed Hardy brand are also unwilling to be outdone, recording 465 million yuan and 181 million yuan of revenue respectively.

It is worth mentioning that Golith's performance in e-commerce is also remarkable. The company continues its fast growth strategy of online multi platform, and continues to make breakthroughs on platforms such as Tiaoyin and Vipshop. In the first three quarters, online revenue increased by 38% year-on-year to 368 million yuan, and the proportion of online sales increased significantly from 13.1% in the same period last year to 17.5%. This data reflects the successful practice of Golith in digital transformation, and also highlights its competitiveness in e-commerce.

At the performance conference, the management of Golith said that the company would continue to adhere to the multi brand development strategy and constantly optimize the brand structure and product layout to meet the increasingly diversified needs of consumers. At the same time, the company will also increase investment and layout in the e-commerce field to further improve the proportion of online sales and operational efficiency.

As for the sharp decline in net profit attributable to the parent company, Golith explained that this was mainly due to the company's increased investment in brand marketing and channel expansion, as well as the rise in prices of some raw materials and labor costs and other factors. However, the management said that these investments and expenditures are for the long-term development of the company, and believe that they can bring more generous returns in the future.

Looking forward to the future, Golith will continue to adhere to the concept of "consumer centric", continue to innovate and make breakthroughs, and give back to consumers with higher quality products and services. At the same time, the company will also actively respond to market changes and challenges, and constantly improve its core competitiveness and brand influence.