Surprise Spain: Let Chinese Audiences Experience Different Fashion Aesthetics!

From November 6 to 8, three consecutive days, jointly hosted by the Spanish Foreign Trade Development and Investment Bureau (ICEX) and the Spanish Economic and Commercial Office in Shanghai“ Surprise Spain ”Online live broadcast ended wonderfully! In this live broadcast, Maria, the Spanish Economic and Commercial Consul in Shanghai Simo came to the live broadcast room at the Shanghai International Fair to share Spanish fashion ideas, and also sent out a lot of surprise gift boxes provided by several Spanish brands, so that lucky audiences really felt what is called "heaven dropping surprise".

10 Spanish local fashion brands participated in this live broadcast, including new women's clothing in autumn and winter Children's clothing There are all kinds of shoes, jewelry and skin care products covering the needs of the whole family. They are full of sincerity and surprises. The style and features of contemporary Spanish fashion are shown to Chinese consumers through live broadcast, which also enables more people to appreciate the essence of Spanish fashion while seeing the style and features of Spanish fashion. Spaniards advocate free, bold and independent fashion style, ingeniously integrate tradition and modernity, and show a unique Spanish fashion philosophy and attitude towards life.

The three live broadcasts attracted more than 12000 netizens to stay and watch. In the professional commentary and rich product introductions of the anchor, Spanish fashion has been deeply rooted in the hearts of the people again and again. While watching the live broadcast, netizens also interacted with the host enthusiastically. These 10 Spanish fashion brands are not only famous fashion brands with a history of 100 years, but also new designer brands.

November 6 is a live broadcast of "Surprise Spain", a special event for Spanish adult clothing and footwear brands. Spanish nationals first appeared in the studio Shoe brand Camper。 Camper adheres to the principle of designing shoes that conform to ergonomics and have a sense of design, integrating sports and leisure, bringing consumers a comfortable feeling of excellent wearing. Desigual is a well-known leisure clothing brand from Spain, famous for its bold and crazy creative design. Desigual is an international fashion brand with more than 3000 sales outlets worldwide. Wonders, founded in 1985, is a famous popular comfortable shoes brand in Spain. The shoes are all made in Spain. It preserves the traditional Spanish shoemaking technology and technology, and shows the Spanish enthusiasm and unrestrained blood.

Spanish fashion design is also applied to children's wear and shoes. The live broadcast of children's wear and shoes on the second day refreshed many people's understanding of Spanish fashion: children's wear and shoes can also be very fashionable. The children's wear and shoes industry in Spain has always maintained careful design and strict control over fabric selection, fully matching the actual life needs of children. Eli is a family business that was born in 1957. Eli's team is composed of more than 80 professionals, who are responsible for every step of the shoe production process and fully ensure the reliable quality of each pair of shoes. All the shoes are handmade in Spain. LMDI, founded in 2016, has successfully risen to the status of today's minority by virtue of the enthusiasm and unrestrained spirit in the blood of Spaniards and the ever changing and uninhibited style Children's wear brand My darling. Popelin was born from the founder's love and instinct for art. This is a brand that advocates integrating enthusiasm for art and maternal love into product design. Most products are made of natural textiles, so that children can wear them as comfortably as possible. Tutto, a family of children's clothes handed down from six generations Piccolo Group has been the sixth generation since it started making clothes in 1840. Its products are exported to more than 30 countries on five continents. Brand creativity and humanistic factors make Tutto Piccolo has become one of the brands in the Spanish infant fashion industry.

The third live broadcast of "Surprise Spain" was dedicated to jewelry accessories and cosmetics. Majorica、Thuya、UNO The three brands of DE50, with their unique design, interpret the concept and essence of Spanish fashion, which makes people stand out. Majorica, founded in 1890, has a history of more than 130 years. It is a pioneer in the production of hand-made organic pearls. Majorica Now it has become an international famous brand in the jewelry industry, with 1500 in 70 countries Multiple points of sale. Thuya is the only cosmetics brand in this live broadcast. Founded in 1988, it is a manufacturer and distributor of professional care cosmetics. For more than 30 years, we have been deeply engaged in the research, development and production of professional cinema products, and our products have been exported to more than 60 countries and regions around the world. UNO DE50 is a Spanish clothing and jewelry brand founded in 1996. Each product only produces 50 pieces. Anyone who owns one piece will own one of the world's only 50 pieces. This is also the brand name "Uno The origin of "de 50" makes every product of Uno de 50 become unique and rare.

Different brands reflect the fashion commonness of Spain. A pair of shoes and clothes show the unique style of Spain through fabrics, shapes and creative details. It is these exquisite designs that make Chinese consumers feel Spain's fashion elegance, enthusiasm and unrestrained, and the ultimate pursuit of details. On the international fashion stage, Spanish brands continue to show a wealth of creativity and innovation. Each appearance brings a dazzling performance, and also makes their original and unique style unique in the global fashion world.

This live broadcast of "Surprise Spain" aims to let Chinese audiences understand Spain in depth from the perspective of fashion, add more Spanish elements to the wardrobe, and bravely try a more bold style! From curiosity and surprise, let's explore the beauty of Spanish fashion!