Challenge Down Jacket Peak Bosden 2.0

In 1960, the young Chinese mountaineering team took the lead On the northern slope of Mount Everest, the five-star red flag was planted on Mount Everest under the guidance of patriotism and courage. Sixty years later, the Chinese mountaineering team, dressed in professional equipment provided by the national brand bosden, climbed to the top again with 5g base station and perfect domestic surveying and mapping instruments to re measure the height of Mount Everest.

The process of climbing the peak is to set goals and overcome the difficulties in each stage; The mentality of climbing the peak is to be brave and tough, and to meet the difficulties. As ciluo, vice leader of the Chinese mountaineering team, said: "climbing itself is a spirit of facing difficulties". This spirit inspires climbers from ancient times to the present, and also encourages brands providing equipment support to climb the peak bravely and keep moving forward.

As a professional equipment to challenge the extreme natural environment, bosden downjacket has helped the Chinese mountaineering team climb to the summit in 2020 to measure the new height of Mount Everest. It has accompanied the Chinese Antarctic research team on the 36th, 37th and 38th Antarctic scientific expedition. It has also escorted Xia Boyu, a "Legless mountaineer", to the top of Europe Peak.

The Dengfeng series, which has won the gold award of China's excellent industrial design with innovative technology, is worthy of the trust of consumers, but it also raises the expectations of the industry. People can't help asking: what kind of height will China's down jacket challenge next?

　　 What breakthroughs have been made in the top matching down jacket of Dengfeng 2.0?

The answer to the question will be revealed by the end of 2021. On November 25, bosden officially released the 100% Chinese original and top matching down jacket 2.0 series. This is another appearance of Dengfeng series, an exploration to challenge the limit, and a new breakthrough in the technology and technology of down jacket. 　　

The stronger Dengfeng 2.0 has been developed by a team of 100 experts for two years and has gone through 500 processes. Each down jacket takes an average of 960 minutes. It has passed more than 300 professional tests and 5 extreme environmental tests. It has made a new breakthrough in professional warmth preservation and technology integration.

The thermal insulation index of Dengfeng 2.0 series is increased by 15% with the heating effect higher than the national standard by 14%. The content of rare goose down from 43 ° n is 95% and the fluffy degree is 1000, which provides a tight and comfortable cold protection; The multi-layer three-dimensional down filling structure in the interior can fully lock down the down position, keep warm no matter whether it is moving or not. Challenge the extreme environment of - 35 ℃ with strength to create professional warm down equipment. 　　

In terms of science and technology, bosden is the first to challenge the new height of the industry The aviation material technology is applied to down jacket. China Aviation intelligent temperature control material (PCM) with high temperature heat absorption and energy storage and low-temperature heat release heating characteristics is selected to create a constant temperature experience of 31 ℃ - 33 ℃ to help the wearer cope with the climate test. The innovative heat storage black technology two-color fabric in the interior can absorb and reflect the body heat to achieve superior thermal effect.

In addition, there are also professional scientific and technological protection to help the wearer resist the extreme environment. Mount 2.0 carries Beidou system, one of the three major global satellite navigation systems, to achieve the first "Beidou Positioning search and rescue system" in the field of down jacket Second application.

In the face of such a top matching down jacket, consumers can intuitively feel bosden's innovative move and high-end technology, and also feel bosden's "climbing the peak" attitude of constantly making progress and never stopping under the trend of consumer market demand upgrading and scene expansion.

　　 Make full use of down jacket main business bosden highlights brand confidence

Every time you climb a peak, you should be firm in your goal, and so should bosden. The brand has always firmly adhered to the overall strategic positioning of "focusing on the main channel and focusing on the main brand", focusing on the core business of down jacket. This year, bosden launched the "global leader" The new three-year strategy of "first down jacket expert" promotes the innovation of brand, channel, product, retail and supply chain.

The positive feedback brought by comprehensive and systematic efforts is considerable. The feedback from the consumer market is revealed in the recent financial report of bosden. In the first half of fiscal year 2021 / 22, boss registered the income person RMB 5.39 billion, up 15.6% year on year; Among them, bosden's main brands recorded revenue of 3.25 billion yuan, a year-on-year increase of 19.1%; Net profit attributable to shareholders RMB 640 million, a year-on-year increase of 31.4%. The gross profit margin of the brand down jacket business maintained a steady increase, increasing by 4.7 percentage points to 61.1% in the middle of this year; Among them, bosden brand increased by 5.5 percentage points, reaching 62.6%. 　　

At a recent mid-term conference, Zhu Gaofeng, chief financial officer and vice president of bosden group, said that the increase in total revenue was mainly due to the systematic development of core business segment of brand down jacket, especially the systematic development of bosden brand down jacket business, driving the steady growth of revenue.

It's not just bosden. It's the present Down Jackets The market is actually growing. According to relevant research, the market size is expected to reach 148.8 billion yuan in 2021, and even exceed 160 billion yuan in 2022. The huge growth space allows small and medium-sized brands to embrace the germination of opportunities and realize growth and development. However, from another perspective, it provides unlimited possibilities for the development of head brands. 　　

In October, bosden launched the "first "Creating windbreaker and down jacket" creatively expands the new category of down jacket and realizes the innovation and breakthrough in design, technology, fabric and pattern. In November, Dengfeng 2.0 series was launched and explored with its professionalism Down Jackets New heights in the field. Bosden, who focuses on the main business of down jacket, does not stick to the rules and is limited by traditional thinking. Instead, he sticks to his original intention at the same time With ingenuity, innovation is integrated into every step of the brand. Just like mountaineering, the goal of climbing can be reached, but the spirit is endless. On the way to the mountain, bosden is focusing on casting profession.

Nowadays, 20% of the top brands in down garment industry occupy 80% of the market. The rise and prosperity of the industry highlights the importance of creative and technological products. As a global leader "First down jacket expert" is the positioning of the national brand, bosden with product strength in the global market, but also to the world to prove that high-end Down Jackets The market needs Chinese brands.