Hong Kong Listed Enterprises: 361DU International Co., Ltd. Performance Announcement

On August 12, 361DU International Co., Ltd. (stock code: 1361), a Hong Kong listed enterprise, released its interim performance in 2024. The performance announcement showed that:

361DU International Co., Ltd.'s semi annual income in 2024 is RMB 5.14 billion, with a year-on-year increase of 19.2%, the gross profit of business is RMB 2.125 billion, with a year-on-year increase of 18.3%, and the profit attributable to equity holders is RMB 790 million, with a year-on-year increase of 12.2%.

Revenue composition

According to the interim performance report of 2024, footwear accounted for 44.4% of the total revenue, up 20.1% year on year, with 2.2833 billion yuan in the semi annual revenue of 2024; The clothing revenue was 1575.7 million yuan, accounting for 30.7% of the total revenue, up 15.7% year on year; The revenue of accessories was 78.5 million yuan, accounting for 1.5% of the total revenue, up 13% year on year; The income of 361 degree children was 1.1316 billion yuan, accounting for 22% of the total revenue, up 24.2% year on year.

The e-commerce business turnover was 1.253 billion yuan, up 16.1%, accounting for 24.4% of the overall turnover.

Channel stores

As of June 30, 2014, there were 5740 361o brand stores with an average area of 143 square meters, a net increase of 5 square meters compared with December 31, 2003. By region, about 75.7% of stores are located in China's third tier and lower tier cities, while 5.1% and 19.2% of stores are located in China's first tier and second tier cities respectively.

As of June 30, 2014, the number of 361o brand's latest ninth generation image stores had increased to 4249, accounting for 74.0%, up 9.5% from December 31, 2003. The ninth generation image store combines lightweight and simple decoration and rich props, which not only enrich the shopping experience, but also reduce the decoration cost, improve the store efficiency and brand image.

Event action

Marathon events ambushed 40+times, helping athletes to mount the podium 157 times, 105 champions, 52 runners up, 39 runners up. In the first half of 2024, 180 "Track 3" events will be held, radiating more than 100000 runners.

In the first half of 2024, the "Touching the Ground and Burning" activity held 270+events, with more than 76000 community fans, enabling the spread of events with user stickiness. The 2024 Asian Rope Jumping Championships helped China win 144 medals, including 65 gold medals, 43 silver medals, and 36 bronze medals, including 7 team champions, breaking 15 Asian records.

In the 2024 interim performance report, 361DU stands out with a remarkable growth trend, demonstrating its strong competitiveness in the sports apparel and footwear market. At present, domestic and foreign brands are aiming at the domestic outdoor sports as a sub field, striving to occupy a place in this blue ocean market. In the face of such a fierce competitive environment, 361 degrees not only stabilized its position, but also showed a strong momentum for continuous upward development.

We expect 361D will continue to maintain this growth momentum, innovate and make breakthroughs, and bring consumers more diversified and high-quality sports equipment experience. As an outstanding national brand, 361DU has the responsibility and ability to lead the industry vane and promote the prosperity and development of China's sports market. By constantly introducing innovative products that meet the market demand and improving brand influence and market share, 361DO will inject new vitality into the development of national brands, and also bring unprecedented sports enjoyment and product surprises to sports fans.

Content reference: 2024.08.12361 ° 2024 annual interim performance