School Enterprise Cooperation: Professors From Textile University Form A Group To Serve The Textile And Clothing Industry In Chengdu

From July 26 to July 28, at the invitation of relevant departments of Yudu Government, the professor delegation of Wuhan Textile University held a professional training activity for managers of clothing and textile enterprises at Yudu Jeans Industry Research Institute of Wuhan Textile University. The training period was divided into morning, afternoon and evening. During the activity, Yang Haifeng, member of the Standing Committee of the CPC Yudu County Committee and deputy county head, Lan Shujuan, vice chairman of the CPPCC Yudu County Committee, Ding Yousheng, secretary of the Party Leadership Group and director of Yudu Textile and Clothing Industry Development Center, and other leaders attended and gave guidance.

The training aims to help participants master the operation management knowledge and brand building strategies of modern enterprises, so as to enhance the competitiveness of enterprises in the market by combining theoretical learning with practice. The training not only covered important topics such as enterprise management, business economics, brand building and operation capability improvement, but also arranged a special opening ceremony, highlighting the importance of the training activities. Professor Yi Changhai, director of the Jeans Research Center of Wuhan Textile University, presided over the event, ensuring the professionalism and efficiency of the training. At the opening ceremony, Lan Shujuan, vice chairman of the CPPCC Yudu County, delivered a speech. Professor Ding Yousheng, secretary of the Party Leadership Group and director of the Yudu Textile and Garment Industry Development Center, and a delegation of entrepreneurs introduced the development status of Yudu textile and garment industry, The development advantages and good business environment of Yudu textile and garment industry are emphasized.

Next, the professor delegation from Wuhan Textile University provided excellent training for Yudu entrepreneurs. First, Professor Chen Zitong from the School of Management of Wuhan Textile University provided training for entrepreneurs to improve their business management ability. Professor Chen Zitong deeply expounded the foothold of SMEs in market competition and emphasized the importance of ambition, flexible mechanism and high-level management. The course further differentiates the roles of managers and leaders, and guides students to think about the core characteristics of leaders through vivid cases. In the part of leadership discussion, the course clarifies the definition of leadership, puts forward six leadership abilities including learning ability and decision-making ability, and deeply expounds the practical application of these abilities through the comparative analysis of the qualifications of classic characters. At the same time, the course also focused on the mission of enterprise leaders, and explored the relationship between the values of enterprise leaders and employee expectations. In terms of leadership style and member exchange relationship, the course introduces five different leadership styles and analyzes leadership strategies for employees with different maturity levels. In addition, the course also discussed the concept and method of enterprise management, emphasized the unity of "Tao" and "Technique", and personalized application of management tools and methods. In the operation of small and medium-sized enterprises, the course introduces organizational control methods, emphasizes the importance of innovation and corporate culture, and puts forward the concept of diversified and inclusive talent management. Finally, the course discussed the purpose, method and employee needs of incentive and management, and promoted students to think deeply about enterprise management issues through rich case analysis and interactive discussion.

Later, Professor Gu Yi from the School of Fashion of Wuhan Textile University provided training for entrepreneurs on the building of textile and clothing brands and the improvement of business ability NAVY、 The analysis of many brands, such as Zhumeng Aesthetics, Vancl and Xiyin, leads to a comprehensive coverage of many key links in brand construction and operation. The training emphasized the importance of market research to deeply understand the demand, consumption habits and competitive situation of the target market, segment the market, and clarify the brand's unique value proposition, personality and core concept. At the same time, we should pay attention to the shaping of the brand's visual image, including creating brand names and signs that are easy to remember and have visual impact, selecting colors and fonts that conform to the brand's personality, designing attractive and identifiable packaging, and creating a shopping environment that conforms to the brand's tonality. In terms of product design and development, it is emphasized to set up an experienced designer team, plan the product line according to the brand positioning, and ensure the product quality. In addition, it also discussed the optimization of production and supply chain management, and improved brand exposure through brand story communication, digital marketing, advertising and public relations. The training also involves the construction of sales channels, including online channels, offline channels and omni channel strategies, and emphasizes the importance of customer relationship management, including providing quality services, establishing a membership system, and collecting and analyzing customer feedback. Finally, training also focuses on brand culture and employee training to ensure consistent communication of brand image and values.

Finally, Professor Hu Xinghui, Director of the School of Economics of Wuhan Textile University and the Research Center of China Textile Fashion Industry Development of Wuhan Textile University, analyzed the future of China's textile and clothing industry for entrepreneurs. Professor Hu Xinghui deeply analyzed the current situation of the industry in the training, pointing out that overcapacity, rising labor costs Challenges such as macroeconomic uncertainty and rising raw material prices. At the same time, Professor Hu also revealed many opportunities facing the industry, such as domestic demand strategy promotion, technological innovation leading industrial upgrading, consumption upgrading driving market diversification, and the competitiveness improvement brought by resource integration. The textile and clothing industry is positioned as a permanent industry and the pillar of the national economy. In the future, it will develop slowly but pay attention to quality and efficiency, build a double cycle pattern, pay attention to the white hair economy, and emphasize the integration of technology, fashion and green. Through the successful cases of Shenzhou International and the failure lessons of Jiangsu Sunshine Group, Professor Hu also provided practical reference. Aiming at the development of Ganzhou and other regions in Jiangxi Province, this paper puts forward targeted path suggestions. Finally, Professor Hu encouraged entrepreneurs to respond to market changes with foresight and innovation, pointing out the direction for the sustainable development of the textile and clothing industry. On the whole, Professor Hu has provided comprehensive and profound insights and strategic guidance for Yudu entrepreneurs on the transformation and upgrading of China's textile and clothing industry.

After the training of three professors, the trainees benefited a lot and felt suddenly enlightened in their thinking. After the work, a professor delegation from Wuhan Textile University visited relevant enterprises in Yudu and had an in-depth conversation with entrepreneurs in the production workshop.

At last, Yang Haifeng, member of the Standing Committee of Yudu County Party Committee and deputy head of Yudu County, had an in-depth conversation with professors of Wuhan Textile University, consulted professors for in-depth guidance on the development of Yudu's clothing and textile enterprises, and formulated strategic cooperation intentions for specific projects Professors will carry out further in-depth cooperation with Yudu government or enterprises.