Say Hello To The World! "The First Stop Of Chinese Fashionable Women'S Clothing Fabrics" Sets Sail In Glory

New life concepts and cultural cognition shape people's new ideas about fashion and consumption. From sun protection clothing, multi-functional outdoor clothing to traditional Han style clothing and horse face skirt, people's demand for functional, enjoyable and high-quality clothing has grown rapidly, and healthy, environmental protection, digital and experiential consumption has become the new favorite of the market. In the face of these changes in the market, increasing varieties, improving quality and creating brands to achieve accurate matching and balance between supply and demand at a higher level has become an important issue for textile and clothing enterprises.

The "International Textile City" plays a strong fashion voice by learning from the water and attracting guests and friends from all over the world. On July 23, "China Fashion women's wear The "First Stop of Fabrics" glorious sailing event was successfully held in Keqiao, Shaoxing.

This activity is based on the principle of "cohesion and innovation" With the theme of "quality wins the future", we accurately targeted the target audience, effectively integrated industry resources, and invited about 80 people, including industry leaders, representatives of national garment enterprises, representatives of Keqiao high-quality fabric enterprises, and representatives of relevant media, to attend the launch ceremony. The event was broadcast live through multiple platforms, attracting wide attention both inside and outside the industry, and further enhancing the popularity and influence of China Light Textile City.

With the joint witness of the guests, "the first stop of Chinese fashionable women's wear fabrics" set sail in glory to welcome a new journey.

set sail:

　　 "The first stop of Chinese fashionable women's clothing fabrics" officially launched

The starting point of new quality productivity is "new", and the key is "quality". Zhejiang China Light Textile City Group Co., Ltd. has been committed to creating a dynamic market environment for many years, encouraging enterprises to give play to their own characteristics, and promoting mass innovation to become the norm. The east market of China Light Textile City has injected new development momentum into the market, consolidated and enhanced market development advantages, promoted the continuous high-quality development of China Light Textile City and even the whole Keqiao Textile, and planted the gene of creating a new highland for fashion fabric brands by continuously optimizing the business environment and market services, guiding and improving the independent innovation ability of business operators.

"The official launch of the first stop of China's fashionable women's clothing fabrics shows the development achievements of the functional upgrading, business type upgrading and service upgrading of China's light textile city market. At the same time, it is also an important step for the deep integration and innovative development of Keqiao's textile and clothing industry chain." Wang Shuiyuan, vice president and secretary-general of the circulation branch of China Textile Industry Federation, said in his speech, It is expected that China Light Textile City will take this opportunity to link various characteristic industrial belts across the country and achieve coordinated industrial development and win-win cooperation. In the future, the circulation branch of China Textile Confederation will also continue to pay attention to and support the development of China Textile City, deepen the service content, provide more efficient industry docking and brand growth services, help the industry circulation field cultivate new quality productivity, and make greater contributions to the construction of a modern textile industry system.

Since this year, centering on the construction of the modern textile industry system, China Light Textile City Group has continuously promoted the iterative upgrading of the market, deepened the planning of the city, promoted the construction of special areas such as high-end new product fabric franchise areas and flagship stores for preferred merchants, created a market pattern of "one city with one characteristics", vigorously developed new quality productivity, and made every effort to create a modern new market. Pan Jianhua, Secretary of the Party Committee and Chairman of Zhejiang China Light Textile City Group Co., Ltd., pointed out that the "first stop of China's fashionable women's clothing fabrics", which came into being in this context, is a solid step of China Light Textile City Group in industrial upgrading and innovation. The Group will further optimize the business environment and build a good innovation and entrepreneurship "Phoenix Platform" for business operators, Attract high-quality market operators and other "Phoenix" to deepen the creation of a new platform for innovative development of industrial enterprises and a new engine for regional economic transformation and upgrading, and provide state-owned enterprises with strength to accelerate the construction of "International Textile City, Hangzhou Shaoxing Star City", and strive to draw a beautiful picture of common prosperity and Chinese style modern county model.

Wang Baitong, Deputy Secretary of the Party Committee and General Manager of Zhejiang China Light Textile City Group Co., Ltd., introduced the "first stop of Chinese fashionable women's clothing fabrics". "The first stop of China's fashionable women's clothing fabrics" focuses on women's clothing fabrics, and features "service empowerment+high-quality merchant settlement+industrial incubation and cultivation" in-depth service for innovation and entrepreneurship. It not only promotes the upgrading of flagship stores in the eastern market through various new media publicity and marketing models such as fashion salons, expert sharing meetings, new product launches, precise docking meetings, live broadcast, etc, To help business operators open up the domestic and foreign markets, it will benefit high-end women's clothing brands, designers, fabric suppliers and consumers with special needs for fabrics, provide one-stop services such as fabric display, trade, design consultation, and create a hub connecting the upstream and downstream of the industrial chain, which is "the source of fabrics, design services, and brand development", Promote the coordinated development of the industrial chain and the innovation of domestic women's clothing fabrics.

Later, Ji Jiangfeng, deputy general manager of Zhejiang China Light Textile City Group Co., Ltd., read“ The first stop of Chinese fashionable women's clothing fabrics ”The list of flagship stores and enterprises will be awarded by the leaders present at the meeting.

Touch up:

Use professional knowledge to "charge" and help enterprise brand "upgrade"

As an important link in the downstream of the industrial chain, garment enterprises are well aware of the pulse of the terminal market and have keen insight into consumer preferences and market changes. This event specially set up a trend exchange and sharing meeting for clothing brands (trend experts) to bring cutting-edge fashion information to the enterprise representatives of the first batch of flagship stores of "China's first station of fashionable women's clothing fabrics", Enrich the market perspective of fabric enterprises and increase the effectiveness of activities.

　　 Hangzhou Mile Xiangfan Clothing Co., Ltd Feng Guang, the general manager, based on his own enterprise experience, deeply analyzed the brand development trend and fabric purchase trend. He pointed out that fabric enterprises can start from the source of materials and technology, combine China's colorful national culture, local culture and modern design, and make it produce a wonderful "chemical response", providing fabric innovation, clothing design Valuable enlightenment from brand building and marketing.

Pan Jun, a specially invited commodity planning expert of China Textile Information Center and director of Bain's commodity strategy consulting, introduced the development of Chinese clothing brand fabrics, the trend of global fast fashion brand performance fabrics, and focused on the practical cases of brand fabric planning methodology, In particular, the market segment of female underwear fabrics provides strategies for enterprises present, including market development, consumer insight, opportunity research and judgment, and brand fabric research and development in the future.

　　 Together:

Give play to comparative advantages and smooth supply and demand expressway

On the afternoon of the 23rd, the 2024 "Empowering the World" series of Henan Provincial People's Association and the China Textile Consultation and Trade Commission member enterprises' market access exchange meeting was held. More than 100 fabric enterprises in China's textile city market and Jiangnan Clothes, D-HAPPY The famous women's clothing brands such as Mifan, as well as more than 30 enterprises from all over the country, such as garment processing plants, designers, fabric wholesalers, etc., face to face with each other. The atmosphere at the scene was hot and the interaction was frequent, just like a small exhibition, which pushed the glorious departure activity of "the first stop of Chinese fashionable women's clothing fabrics" to a climax again.

"For Kaifa Fabric Company, the East Market is like an institution of higher learning for our textile enterprises, providing a good development platform for our diversified research, development, design and operation." Yunsha Textile has been deeply involved in the field of fashionable women's clothing fabrics in the East Market for more than 10 years, and this meeting brought new products of knitted and woven fabrics. Liu Xinyi, the general manager of the company, told the reporter that as one of the first flagship stores of "the first stop of Chinese fashionable women's clothing fabrics", the company will continue to innovate and develop in the future, with a view to achieving mutual benefit and win-win between the company and the market.

Cambridge Textile mainly sells down jacket fabrics, focusing on providing high-quality and innovative fabric solutions for the domestic market. Yu Wei, the person in charge of the company, said: "We actively participate in such docking activities. Through these platforms, we can directly talk with brands and designers in the industry, and deeply understand their design concepts, market trends and specific needs for materials. At the same time, the docking meeting is also an important channel for us to expand our business and meet new customers."

There are many kinds of fabrics on the spot, covering a wide range of fields from traditional cotton, linen, wool, silk to modern textile new materials, as well as a variety of functional "black technology", printing, embroidery, bronzing and other finishing products. Garment enterprises came with a strong demand for procurement, and highly valued and recognized the innovative and competitive high-quality fabrics provided by upstream suppliers.

"The establishment of 'China's first station of fashionable women's clothing fabrics' is to select the best from the best among downstream enterprises and select enterprises with more innovative strength, which has greatly saved the time cost of our clothing enterprises' procurement." DK Company designer Tang Xuanlun said. It is understood that the company has 25 brands, covering shirts, suits, woolen overcoats, lace, windbreaker, parka and other categories.

Henan Xinyue Clothing Co., Ltd. mainly purchases high-end fabrics for making small fragrance, overcoat, fur and other clothing. Li Junxia, the person in charge, came to Keqiao for the first time. As soon as she arrived at the enterprise site, she was attracted by a sequined jacquard silk wool product woven by Qianbo Village. "This kind of fabric with fashion, texture and cost performance ratio is what we need, and we hope that the 'first stop of Chinese fashionable women's clothing fabric' will achieve more outstanding development," said Li Junxia.

The blueprint has been drawn and the horn has sounded. Select flagship stores to build benchmark star enterprises, expand marketing channels online and offline, continue to amplify the market brand effect, and polish the brand image of "the first stop of China's fashionable women's clothing fabrics" in the eastern market... Looking forward to the future, the development path of "the first stop of China's fashionable women's clothing fabrics" has been clearly visible, and we all look forward to it becoming a distinctive, prominent The model area that can be copied and promoted has set an industry benchmark nationwide, become an industry model, radiate and drive other markets around the country, and win a better future in all ways.