Merchants Seek Change, Market Also Helps Zhengzhou Textile Industry To Achieve "Common Prosperity"

In the so-called "the coldest winter in Zhengzhou in 27 years", government, banking and media enterprises once again joined hands to send warm financial gift packages to small and medium-sized merchants.

On January 8, the fifth stop of the "six stability and six guarantees · industrial and Commercial Bank of China action month" series of activities entered Jinrong international light and textile city located in the South Third Ring Road of Zhengzhou.

Henan is one of the important textile trading centers in China, and Jinrong International Textile City is the leader of Henan textile trading market. At present, Jinrong International Textile City covers more than ten categories of textile products, such as surface accessories, bed products, curtain cloth art, etc., which are closely related to people's life. What are the new trends of wholesale textile industry in 2021? In the case of normalization of the epidemic situation, do merchants need to reserve enough funds to cope with market changes?

In this activity, the government, enterprises, banks and media once again joined hands to listen to the business stories of merchants, understand their needs, perceive the voice of the market, and send them the financial inclusive policies they need urgently.

According to reports, the event was hosted by Henan Daily newspaper group, Henan Branch of industrial and Commercial Bank of China, Zhengzhou market development center, Dahe newspaper · Dahe finance cube and Zhengzhou market development Investment Co., Ltd., and co organized by Jinrong international light and textile city and learning information.

During the live broadcast of Dahe finance cube's all media platform, 533000 people also watched online. Many netizens gave valuable suggestions on how financial capital can help Zhengzhou Textile Industry.

Healthy, comfortable and pleasing to the eyes become the "post epidemic" consumption growth point

Textile trade ushers in industry innovation

Near the end of the year, many merchants in Jinrong International Textile City ushered in a year of sales peak season. On the morning of that day, the "financial media + finance" team composed of Henan Branch of industrial and Commercial Bank of China, Zhengzhou market development center and Dahe newspaper · Dahe finance cube entered the dynamic Jinrong International Textile City.

"Each kind of bedding design and color are full of different good moral, choose a set of good-looking bed products for the new year, also herald a prosperous life in the coming year." Li Zhenqiang, the boss of violet bedding, while greeting the guests, talked with Dahe Daily · Dahe financial cube reporter.

Affected by the epidemic, many businesses have shrunk, but many businesses, including Li Zhenqiang, have chosen to expand against the trend. According to reports, in addition to violet brand, Li Zhenqiang has invested in Luolai home textile store by the end of 2020, and will officially open in Jinrong International Textile City in the first half of this year.

Li Zhenqiang said that in the first half of 2020, it will be a great impact, but it is also an opportunity for the bedding industry. "Due to the fact that people have been living at home for a long time during the epidemic period, many consumers have an increasing demand for the quality of household goods. Especially for close fitting bedding, healthy and comfortable medium and high-end products ushered in a substantial growth in the second half of last year."

The reporter sees, the bedding that a lot of merchant sells in the market, its material increases antibacterial, deodorization effect through special craft, this kind of product is also popular with consumer.

Like Li Zhenqiang, Li Chunge, the boss of Meili Qihang, which specializes in curtain fabric, has achieved positive sales growth with the help of live broadcasting platform. Li Chunge told reporters that stores could not open during the epidemic, and all offline traditional industry exhibitions were closed. "Through online, I explained the pattern and color trend of curtains and soft clothing for partners and customers as well as online fans, and reserved enough customers for offline stores when they opened." At present, Li Chunge is expanding the store area, adding salon area, and conducting salon discussion regularly. In the future, she hopes to cooperate with other brands to output overall soft decoration scheme for customers through overall style and color design.

Similar to Li Zhenqiang and Li Chunge, there are not a few merchants in Jinrong International Textile City. Compared with other industries, the variables of textile market in the normalization of epidemic situation actually bring new business opportunities to merchants.

Precise customization of financial products

Help merchants to seize business opportunities

Shopping malls are like battlefields, and new business opportunities are fleeting.

"The zipper business has been affected by the epidemic, but the epidemic has also brought new growth points for the zipper industry." Zhu Xiaotang, the zipper boss of jinshanshun in Jinrong International Textile City, is known as the "zipper king" in his circle. In addition to the wholesale sales of zippers, he also invested heavily in the zipper production plant in Zhoukou.

At present, Zhu Xiaotang produces and sells about one billion zippers every year, mainly used in clothing, car decoration, dog's nest and other aspects of life. "After the outbreak, some of our zipper products are also widely used in medical protective clothing due to their waterproof and compression resistant technology." Zhu Xiaotang believes that zipper, as one of the necessities of life, will be widely used in the future, and is also expanding its scale.

According to reports, Zhu Xiaotang has invested 40 mu zipper production enterprises in Zhoukou. "Before, our expansion mode was to earn some money, buy a machine to produce, and then invest it after earning money." Zhu said the expansion was very slow. At present, there are A-share listed companies in the zipper market. He believes that this is an era of "fast fish eating slow fish". It is crucial for growing enterprises to speed up market share with the help of capital and finance.

In addition to the merchants who hope to expand against the trend, some merchants also said that at present, many wholesalers have payment period for some old customers with high trust, hoping that financial institutions can provide some short-term working capital.

"Usually, there is a need for microfinance or financial management, but because I don't have much contact with banks, I always think the threshold of banks is high, and I hope there are more channels to understand the policies." During the visit, the financial inclusive policy brought by the "financial media + finance" team has become a topic of concern to many merchants.

In the process of this visit, the relevant business personnel of Henan Branch of ICBC have made detailed records of the financial needs of different merchants, and will provide targeted solutions. For example, high-quality business owners can adapt to private banking services; mortgage loans with preferential interest rates for those with real estate under their names; and credit products with good credit status that can be used for loan and repayment... "In addition, we can also cooperate with the market side to give a certain multiple of credit loans according to the rent of merchants through the endorsement of the market side." Industrial and Commercial Bank of China high tech sub branch related person in charge told reporters.

Xu Hong, deputy general manager of Inclusive Finance Business Department of Zhengzhou branch of ICBC, said that with more and more diversified business models or market entities, differentiated financial services have become a necessary means for many banks to improve service quality and efficiency and capture accurate customers, which is also one of the channels to alleviate the current bank enterprise interface problems. "Stepping into the front line of the market today, I hope to let more business owners understand the assistance of ICBC to small and medium-sized enterprises, reduce the financing cost of small and medium-sized enterprises, and reduce the asymmetric information used by some intermediaries to earn price differentials."

Build a platform to gather all forces

Promote the steady and healthy development of regional economy

Merchants are changing, and the market is also iterating.

Li Guang, general manager of Jinrong international light and Textile City, told reporters that as early as a few years ago, Jinrong international light and textile city tried to realize the transformation from market to platform according to the needs of merchants. "Last year, we introduced national famous MCN institutions to help merchants broaden their online channels; we led merchants to the first-line market to help them" go out "and attract resources to the market According to Li Guang, Jinrong Textile City has helped individual merchants to actively connect with resources that are difficult for them to connect independently through the cohesion and appeal of the market. "This financial market is also one of the activities of the market side to link resources for merchants.".

In the next step, Jinrong International Textile City will also maintain close contact and interaction with financial institutions to help businesses to eliminate the bottleneck of capital demand in the development of enterprises.

Yan Jun, deputy director of the 27 Branch Center of Zhengzhou market development center, told reporters that the Zhengzhou market development center has always served the market development of Zhengzhou as a "shopkeeper". Through this activity, we will unite all forces to get through the last "one meter" of financial services, and help Zhengzhou market develop with high quality.

Facing many positive market operators in Zhengzhou, Dahe finance cube is also continuing to link various forces to empower Central Plains and enterprises.

According to reports, with the successful closing of the fifth financial market activity, the series of activities of "six stabilities and six guarantees · industrial and Commercial Bank of China benefiting enterprises action month" has come to an end. However, as the organizer of the activities, Dahe finance cube has not stopped its mission of "linking the world and empowering the Central Plains".

In the new year, Dahe finance will continue to enter the industry, enter the enterprise, enter the market and enter the small and micro enterprises, and benefit the small and medium-sized and micro enterprises through a diversified and more grounded way. Dahe finance cube will jointly promote the financial "living water" to reach the grassroots level and directly benefit the market entities, open up the last kilometer of the financial service market, and realize the "government, bank and media enterprises" to play their respective roles and jointly empower the market and merchants.

At the same time, Dahe financial cube is building a platform to gather all forces. In the future, it will fully demonstrate the influence of mainstream media, give full play to the strategic positioning of "financial media + finance" of Dahe newspaper · Dahe finance cube and the link function of "intelligent media + think tank", so as to promote the stable and healthy development of regional economy.