Interpretation Of Fashion With Music, A New Marketing Approach Of Clothing Tiancheng Group

It seems that in order to prove that "young is not a bad name", in May 24th, the creative design center of Hangzhou, the micro cube, the Yi Tiancheng Group used a unique "big wave fashion concert" as a 9th Anniversary Birthday tribute, which turned Hangzhou fashion week into a "tide" full of gas.

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Another fashion show, mini - cubic Summer Beach Party

Coconut trees, fruit juice, sampan, beach, rippled sea surface T, etiquette girl wearing bikini...

Entering the Hangzhou fashion week's clothing Tiancheng Group area, people can not help but suspect that they seem to have moved to a pleasant beach.

A beach dice DJ electric disc playing and shouting speech made the opening of the indoor beach music festival in the name of fashion.

Along with the hot and moving melody, a group of men dressed in clothes and made up in heaven.

Milada, KOJO and other nine well-known brands of clothing models gradually boarded the "sea" T stage.

Unlike the traditional T costumes of quiet and high cold, the models of Yi Tian Tian Cheng group on the stage are similar to those of the brisk tourists on the beach, which resonate with the "beach" scene and the hot melody. Under the stage, the entire live broadcast of dozens of net red lines will move the concert to more consumption.

After the debut of the new young bands of red bananas, Anzi and nine girls, HOG and so on, the youthful, graceful, moving and modern models on the stage also walked slowly from the sea to the crowd, enjoying the Music Carnival feast with the guests.

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"Whether it's a beach theme scene or a unique show, it gives people a refreshing feeling. The brand of ideas always makes me interested." Mr. Chen, who has come to Nanjing to attend the big wave concert, is always full of praise for the fashion concert.

Cross boundary play music, precise positioning young people want to go to the heart of waves.

Holding the sense of mission of "universal fashion", as the leader of fast fashion business clothing brand, Yi Tian Tian Cheng group joined hands with Tmall to create a series of activities that are "young, not deserved". It integrates fashion elements with the theme of the scene into the music atmosphere, and satisfies consumers' emotional appeals with more grounded expression. It refreshes the public's understanding of fashion.

"Music can continue the mood of fashion," according to CEO Du Lijiang, fashion and music group. Fashion and music have never been isolated from each other. "If the symphony is the representative of classical and elegant, the giant wave Fashion Music Festival will undoubtedly be accompanied by a happy song".

With the increasing pressure of mortgage and car loan, more and more young people choose to suppress their inner desires and live a life of invariable life in the narrow circle of life, so that the happiness of society is decreasing.

"We advocate that young people can dare to release themselves and enrich their youth, and we hope to complete the output of the brand concept in the form of young people like this concert, so that more people will understand that" young is not the name of the wave. "In the interpretation of the original intention of the activity, the music club founder said," this is both a fascination and Carnival of music and fashion, and also a declaration of "Youth".

As one of the fastest growing garment enterprises in China in recent years, since its establishment in 08, the daily performance of Yi Tiancheng Group has been developing at an average speed of 100%, with a maximum growth rate of 300%.

In 2016, the clothing sales group earned more than 1 billion yuan, and has grown into a leading fashion brand in China.

The nine star brands, including white, mileda, and full bloom, include five popular fashion artists including Angelababy, Wu Lei, Rhododendron, Song Jia and Tang Yixin.

The cross border action, creative music melody interpretation of the mood of fashion, is bound to set off a new fashion of national fashion.