Creative Luxury: Promoting The Development Of Fur Industry
Luxurious fur, warm down, exquisite craft, strong strength...
This is the portrayal of CHIC2017 (spring) carpenter's feather exhibition area.
Here is a collection of hundreds of exquisite brands from Turkey, Greece, Haining, Xinji, Tongxiang, Tong Er Bao and so on. What kind of ingenuity stories do you have behind the brilliant scenes? Please listen to these fine leather feather brands together with Xiaobian.
Greece
Fur Excellence in Athere
A fur feast from afar.
This year, China International Clothing and Accessories Fair has established friendly relations with Fur Excellence in Athens International Fur Fair (Athens international fur Expo). At the 2017 (spring) scene of China International Fashion Fair, a booth was set up at Athens international fur Expo, bringing many local representative fur garments to show.
According to Dr. Nikos S. Panagiotou, the Athens international fur Expo has brought together many fashionable brands in Greece and the world, mainly from European customers. But with more and more trade between China and Greece, many fur businesses in Greece have begun to focus on the Chinese market. "China has a very large market, and many potential can be excavated. We have brought many famous brands of fur this time.
Both design and tailoring are very distinctive.
Dr. Nikos S. Panagiotou said so.
Dr. Nikos S. Panagiotou told reporters that Chinese customers demand more in the design of clothing, not only with European elements, but also with Chinese characteristics. Therefore, before entering the Chinese market, our enterprises improved the design originally aimed at European customers and incorporated many elements of China to make clothes more suitable for Chinese customers.
Of course, Dr. Nikos S. Panagiotou stressed, "want to really open."
China
In the market, enterprises must constantly learn and understand Chinese culture and bring more fur products that are suitable for Chinese customers.
At the exhibition site, the reporter saw that the product design of the exhibition is very diverse. According to Dr. Nikos S. Panagiotou, the design of fur clothing is no longer just a single fur fabric, but also a lot of innovations have been incorporated into it, such as the combination of other fabrics such as down and silk, so that fur can be more fashionable.
Dr. Nikos S. Panagiotou believes that CHIC is a very good display platform. With this platform, more Chinese customers can get to know and understand the fur clothing industry in Greece. At the same time, he also welcomes more Chinese clothing enterprises to enter the Athens international fur Expo and exchange with each other to jointly promote the development of fur industry in both countries.
Hebei Barney
Innovation and fashion are the soul of an enterprise.
Hebei Xinji leather leather products are renowned both at home and abroad. The Xinji exhibition group is participating in the exhibition. 46 enterprises are unified planning, unified building, unified organization, unified exhibition, unified promotion and publicity.
"Our Xinji pavilion has a large number of enterprises and has rich products to show the advantages of Xinji's industrial cluster. This exhibition is going to play a louder card for our Xinji Pavilion." Xie Zhongsheng, Secretary General of the Xinji leather enterprise chamber of Commerce, said, "products are the core of the enterprise. This time, Barney is far ahead of the fur industry. Not only that, plus six series of leather, sheep line fleece, pie overcoming, down jacket, and fur leather, reaching nearly 100 varieties, which is suitable for all levels of China's consumer groups."
China's fur clothing industry must develop its own brand if it wants to develop.
Fan Qin Ling, chairman of Hebei Barney Clothing Co., Ltd., said that Barney positioned the domestic market, imported raw materials from abroad, and constantly pursued quality, recognized by people who knew highly of life and worked closely with the four international auction houses.
"Barney has integrated the popular elements of the European market into the Asian market, and has communicated with the famous designers in the world. After the design adjustment, the tone is softer and more obvious, which is more in line with the modern people's fashion concept and has a younger trend. After 80 and 90, it will become the main consumer group."
At the same time, Fan Qin collar is also very optimistic about the current enterprise innovation. He said that the design and production of fur is no longer so simple. Their company has initially tasted the sweet fruit made of private custom, tailored to customers according to their personal dimensions, so that the fur feeling of fur can disappear.
According to the introduction, last year, the sale of Barney's fur private parts was considerable, making Fan Qin feel confident. At present, he has a better vision for the company's private customization.
He said, "today's technology can be said to change rapidly. The development of photo volume software promotes the development of private customization, minimizing errors through software, and speeding up efficiency."
The government held great support for exhibiting in Xinji.
"Enterprise + industry + government" is essential for a country and a region to achieve win-win results.
The government attaches importance to the development of the industry, and brings funds into the construction of enterprises. The government leaders of this fair have come to participate in the exhibition, and have put forward instructions for the future development of the enterprises.
For more information, please pay attention to the world clothing shoes and hats net report.
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