Clothing Enterprises Choose Cross Boundary Diversification To Focus On "Industrial Chain Extension"

In recent years, the clothing industry is in recession. Now it focuses on the "extension of the industrial chain". In the process of garment industry pformation and upgrading, many garment enterprises have chosen cross-border diversification, or downsizing and changing their main businesses. At the same time, many garment enterprises have been focusing on the main garment industry, taking capital as a link, extending to the upstream and downstream of the industrial chain, especially to downstream logistics, channels, retail, services and other industrial chain links, and pforming them into multi brand, multi category, product + service life style brand, which can be seen in the recent investment and financing dynamics of garment enterprises in the capital market.

In the context of consumption upgrading, this is a mainstream trend and important mode for garment enterprises to make the main garment industry bigger and bigger.

La Natsu Bell injected capital and joint venture into Hongche industry, creating "LifeCircle" lifestyle brand.

In September 28th, La Natsu Bell issued a notice that the company's wholly owned subsidiary, Shanghai's lac enterprise management, Delhi and Hongche industries signed investment agreements, and Shanghai's lash enterprise management injected 50 million yuan into Hongche industry and held about 30% of Hongche's industrial shareholding.

On the same day, Hongche industry also entered into an agreement on assets and business pfer with Maryla, Shanghai, and Maryla pferred Shanghai's MariaLuisa brand assets, stores, sales channels and related businesses to Hongche industries.

Following the signing of the above agreement, the Shanghai business management and Hongche industries have also entered into a joint venture agreement for the establishment of a joint venture. Hongche industry and Shanghai's management will invest 8 million yuan and RMB 12 million yuan respectively, holding 40% and 60% equity interest of the joint venture respectively.

According to the announcement, Hongche industry is engaged in the fashion industry. The brands currently operating in China include NicolasAndreasTaralis and NN.

The joint venture will create "LifeCircle" brand, locate the domestic brand, and advocate a brand-new "La Natsu Bell lifestyle".

It has been reported that La Natsu Bell executives said that the joint venture will create a "LifeCircle" brand, and will create a series of home furnishing to cater for the group's strategic concept of "life style".

And1 introduced basketball brand to promote multi brand operation

In October 11th, VIP issued a notice that the company and its wholly-owned subsidiary would sign the AND1 authorization agreement with TheBasketballMarketingCompany, Inc. and SequentialBrandsGroup, Inc. (the two companies referred to as "AND1 company"). AND1 company will have the rights to trademark and mark the exclusive, non pferable and limited pfer of Licensing companies, which will be owned and owned by the AND1 company. It will authorize the right people to manufacture, distribute and promote trademark authorized products in mainland China, Taiwan, Hongkong and Macao.

The minimum guarantee is $26 million 37 thousand and 200, valid until June 30, 2047.

According to the announcement, AND1 is an internationally famous basketball brand, founded by 3 basketball loving college students in Chicago, USA in 1993.

The three founders are determined to create AND1 brand for "real basketball player ThePlayer", including basketball shoes, basketball clothes, warm-up suits, T-shirts and other accessories.

AND1 sells well in more than 70 countries and is especially popular in the United States, Canada, Australia, South America and Europe.

The company signed the brand licensing agreement with AND1 company, which is a step in the introduction of the international professional subdivision brand. Through the strategic cooperation between Tiger sports and the company's investment, it can achieve the effective dissemination of AND1 brand in the target consumer market. Through the Jay trip and the famous shoe store, the AND1 professional basketball equipment can be cut into the online and offline market. The introduction and operation of AND1 brand will help to achieve the synergy effect of sports industry investment and sports product operation.

Since 2016,

It has announced the purchase of sports goods retailer Jay's 50.05% equity interest, online retailing and 51% equity of the operator's shoe store.

In September 30th, the noble bird announced a $120 million increase in Hongkong's wholly-owned subsidiary, which invested in Spain's BOY last year.

Search for special investment 10 million set up creative companies, continue to pform "fashion operators"

In the afternoon of October 10th, the company will make a announcement that the company will invest 10 million yuan in RMB 10 million yuan to set up a wholly funded subsidiary of Dongguan search Creative Design Co., Ltd.

In order to promote the smooth development of the company's supply chain management and brand management business and promote the implementation of the company's development strategy plan, the company intends to gradually pform the fashion design center into a design entity with independent legal status, he said in a notice.

To this end, the establishment of a wholly owned subsidiary of Dongguan search special creative design Co., Ltd., and gradually undertake the company's clothing design center related businesses.

In recent years, the industry has invested actively. The company announced in August that a wholly owned subsidiary, Dongguan search special supply chain management Co., Ltd. jointly invested 55 million yuan with Wu Weilong in Dongguan to set up Guangdong Rui Lun te Textile Co., Ltd.

In addition, Shaoxing City Poly Fu business information consulting partnership invested 70 million yuan to set up Shaoxing Xing Lian Supply Chain Management Co., Ltd.

In May, it announced that it plans to invest 500 million yuan in Wujiang, Suzhou, to set up headquarters in the special triangle area, which is responsible for the market development and management of Listed Companies in the Yangtze River Delta region, and is mainly engaged in the various value-added services of the fashion life industry.

Search and special mention that the company takes the supply chain management and brand management business as the core to pform and develop into the value-added service areas of the fashion life industry.

Blonde Rabbi intends to invest 225 million yuan in overseas funds to attract foreign women, children and children.

In September 29th,

Announcements, the company intends to sign the subscription agreement through its subsidiary Rabbi mother infant (Hongkong) Limited and J3CHILDGENILP/ Asia Pacific International Baby and child industry fund, with its own capital of 225 million yuan to participate in the subscription of fund shares.

Founded in April 20, 2016, the fund is a limited partnership established under the laws of the Cayman Islands and through its general partners in partnership affairs, registered in the Cayman Islands and its general partner is J3CapitalLimited..

In the announcement, blonde said that the purpose of this investment is to attract overseas high-quality products and services into the domestic market with the help of overseas outstanding investment talents team, combining the professional experience of the company in the women and children's consumer goods industry, enriching the company's product categories, widening the company's sales channels, optimizing the company's industrial integration and management capabilities, and upgrading the company's brand operation capability.

At the same time, the company makes use of the international investment platform to further broaden the international vision and accumulate brand operation experience, laying the foundation for realizing the strategic layout of the company globalization.

Sanfo outdoor plans to increase by 600 million yuan to create "one-stop outdoor sports service ecological industry chain".

In the evening of September 28th,

A plan for issuing a non-public offering stock is issued, and no more than 10 specific investors are included, including the actual controller Zhang Heng. The public offering does not exceed 20 million shares, and the total amount of raised funds does not exceed 600 million yuan.

The company's actual controller Zhang Heng promised to subscribe no less than 30 million yuan and not more than 60 million yuan, this issue will not lead to changes in the company's control.

According to the announcement, this additional fund will be used to build "Sanfo outdoor events, camp + training, retail + experience integrated operation center construction project" and "Sanfo headquarters office and R & D center construction project".

Among them, Sanfo outdoor sports events, camp + training, retail + experience comprehensive operation center construction project will use 398 million yuan to raise funds, Sanfo headquarters office and R & D center construction projects will use 202 million yuan to raise funds.

Sanfo outdoor said that the purpose of the operation center construction project is to build an integrated outdoor sports service industry chain around outdoor sports enthusiasts.

The company plans to build an outdoor sports integrated operation center in 7 cities of Suzhou, Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou and Changsha, covering "outdoor events organization, outdoor camp operation + outdoor skills training, direct flagship store + experience center" and other services.

After the project is completed, it will have a professional high standard outdoor camp to meet the needs of the vast majority of outdoor sports activities, provide outdoor outdoor sports venues for the majority of outdoor sports enthusiasts, popularize outdoor sports knowledge to young people through outdoor skills training for young people, cultivate a new generation of outdoor sports groups, promote the development of outdoor sports such as "embrace the natural and challenge themselves", promote the development of outdoor sports activities through brand events, build large-scale flagship stores and build experience centers, build experiential shopping places, and provide one-stop shopping services for all categories and multi brands outdoor products.