Internet New Fashion Men'S Multi Channel Strategy To Win The Tradition

Internet men's wear new vs traditional men's giant who is better?

Internet men's wear Dayang creation is located in Vancouver's Internet.

In March, the brand Indochino received an investment of 4200 million (RMB 200 million yuan) from Dayang CHUANG Group, a Chinese garment manufacturer. The company recently indicated that Indochino's sales increased by a record 67% in May this year, thanks to the promotion of multi-channel strategies.

According to the US website FashionMag, Indochino, founded in 2007, was originally an online business.

Retailer。

They collaborated with Qubit online marketing incubator to reform the company's website.

Provide targeted personalized services to consumers in different regions.

Depending on the location of the consumers, the website will invite them to visit the exhibition hall of the corresponding area.

With the help of this change, the average sales of Indochino per customer has increased by 4.2%, and the conversion rate of customers has increased by 3.7%.

So far, this personalized experience has brought more than $1 million in revenue to Indochino.

Pilar Catala, head of Indochino multi-channel digital experience, said: "exhibition hall service is now an important part of our business.

Through cooperation with Qubit, we can further enhance our digital platform performance and provide better services for our customers.

No matter what they like

We can also meet the needs of consumers by selling physical stores.

At present, Indochino has 8 retail outlets in the US and Canada, and plans to further increase the number of stores in 2016.

On the scale of operation, Indochino and Tailored Brands, Inc, a traditional menswear retailer with tens of thousands of stores, can not be mentioned in the same breath. The latter, despite having Men's s Wearhouse and Jos. A. Bank and other famous menswear retail brands, has sold billions of dollars, but in the past year it has been in a weak and backward position.

Tailored Brands, Inc's latest financial report shows:

In the first quarter of fiscal year ending April 30th, 2016:

Net sales fell 6.4% compared to the same period last year, to 828 million US dollars;

Net sales of retail outlets fell 7% year-on-year.

Gross profit fell 7.8% compared to the same period last year, to 352 million US dollars;

Net profit was $1 million 600 thousand, down sharply from 10 million 400 thousand US dollars in the same period last year.

Its main brands are as follows:

Due to the decline in conversion rate per store, Men 's Wearhouse sales fell by 3.2% compared to the same period last year, which is 3.5% lower than that of store sales year-on-year.

Jos. A. Bank's comparable store sales fell by 16%, slightly better than expected.

K&G's comparable store sales increased by 0.2%.

Moores has a 3.9% drop in store sales.

"The consumer demand and the retail environment are challenging, leading to a mixed performance in the first quarter," said Tailored Brands president and CEO Doug Ewert.

Compared with the excellent performance of the same period last year, there was no significant drop in the first quarter.

Although the decline in net sales is slightly higher than we expected, the strategy of reducing operating costs ensured that the operating profit and earnings per share were the same as expected.

In May of this year, Tailored Brands announced that despite the good sales performance, Jos. A. Bank will no longer sell Joseph Abboud products.

The company hopes to turn the Joseph Abboud brand into a brand name.

Through Men 's Wearhouse stores and online sales.

Since its acquisition of Jos. A. Bank in 2014, its low performance has had a lot of negative impact on Tailored Brands.

In the fourth quarter of 2015, comparable sales of Jos. A. Bank decreased by 31.9% compared to the same period last year.

In March, the company announced plans to close 250 stores in Jos. A. Bank in 2016.

"I need to emphasize that we have made great achievements in the pformation of Tailored Brands's brand."

"We will continue to strive to stabilize and adjust the Jos. A. Bank Bank business to pform it into a brand that can achieve long-term profitability," said Ewert.

Ewert concluded: "in general, I am pleased that our performance in the second quarter has improved.

In May, comparable sales of Men 's Wearhouse increased by a median figure, and the situation of Jos. A. Bank and Moores also improved.

We expect the adjusted EPS will be between $1.55 and $1.85 in 2016.