The State Council Issued The "National Fitness Program" Sports Market To Usher In Spring.
In June 23rd, the State Council issued the "
National Fitness Program
(2016 to 2020).
The plan put forward that in 2020, the total scale of sports consumption reached 1 trillion and 500 billion yuan, and national fitness became the promotion.
sport industry
The source of power to develop and stimulate domestic demand and form new economic growth points.
The plan points out that the implementation of the national fitness program is an important development strategy of the country.
It is necessary to enhance the people's physique and raise the level of health as the fundamental goal and to meet the growing needs of the people's diversified sports fitness as the starting point and foothold. We should adhere to the working principles of people-oriented, reform and innovation, rule by law, ensure basic, mutual promotion and practical results. Through the three dimensional construction, integration and dynamic implementation, we should co-ordinate the construction of the national fitness public service system, the industrial chain and the ecological circle, so as to enhance the modern governance ability of the national fitness, and contribute to the building of a well-off society in an all-round way and lay a solid foundation for the realization of the Chinese dream of the great rejuvenation of the Chinese nation.
The plan has a clear goal. By 2020, the awareness of mass sports fitness was generally enhanced, and the number of people taking part in physical exercise increased significantly. The number of people who took part in 1 or more physical exercises per week reached 700 million, and the number of people who regularly took part in physical exercise reached 435 million.
The educational, economic and social functions of the national fitness program have been brought into full play, and the situation of mutually promoting development with various social undertakings has basically taken shape. The total scale of sports consumption has reached 1 trillion and 500 billion yuan. Fitness for all has become the motive force for promoting the development of sports industry, stimulating domestic demand and forming new economic growth points.
The plan puts forward 7 main tasks, including carrying forward the sports culture, promoting the all-round development of human beings, carrying out the national fitness activities, providing a variety of activities, promoting the reform of sports social organizations, stimulating the vitality of the national fitness, coordinating the construction of the national fitness facilities, facilitating the fitness of the masses near the neighborhood, giving full play to the diversified functions of the national fitness, forming the development pattern of serving the overall situation and promoting mutual promotion, expanding the international mass sports exchange, leading the open development of the national fitness, strengthening the development focus of the national fitness program, and focusing on the equalization of basic public services and the development of key groups and projects.
The plan also focuses on the completion of the objectives and tasks, and puts forward safeguards from aspects of system and mechanism innovation, increasing capital investment, evaluation and encouragement mode, scientific and technological innovation guidance, and personnel training.
It is worth noting that in the fourth main tasks of "carrying out the nationwide fitness activities and providing a variety of activities and supplies", it is emphasized that "for the sake of carrying out fitness activities around the clock, we should guide the development of sports projects in different levels, enrich and improve the national fitness activities system.
We should vigorously develop sports activities such as fitness running, walking, riding, mountaineering, hiking, swimming, ball games, square dancing and other popular sports. We should actively cultivate recreational sports with characteristics of consumption, such as sailing, fencing, racing, equestrian, extreme sports, aviation, etc., and support and popularize folk customs of folk customs, such as martial arts, Taijiquan, fitness Qigong, etc., and encourage the development of special sports that are suitable for different groups, regions and industries.
Liu Peng, director general of the State General Administration of sport, said that in order to better implement the plan, the General Administration of sports will formulate a set of supporting policy documents, such as the division of responsibilities between the relevant ministries and commissions of the Central Committee and the State Council, the popularization and promotion plan for mass sports in winter and the youth sports revitalization plan.
With support
policy
With the continuous introduction, it is foreseeable that in a certain period of time, the sports industry will continue to be the target of capital pursuit.
According to the insiders, there are many investment opportunities in all aspects of the sports industry chain, including youth sports training, venue construction and operation, competition construction and operation, sports events broadcast, live broadcast and interaction, sports brokers and sports derivatives.
During the "13th Five-Year" period, the importance and support of government departments for sports would be more powerful, which provided an important opportunity for the development of sports industry.
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