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Semir Apparel Sales Of New Products Continue To Expand

2015/10/18 14:25:00 90

Semir ApparelElectricity SupplierScale

  

Semir

In the newly released record of investor relations activities, the electricity sales revenue of the company exceeded 900 million yuan last year, which has doubled in recent years.

The company has always attached importance to combining online and offline.

O2O

The construction of business mode and the steady development of Internet business.

The company has sold more than 50% of its new products in e-commerce channels.

Semir costumes

Main business

For clothing design and development, outsourcing production, clothing marketing and distribution.

The company said that the future clothing industry sales channels are mainly online and offline two directions, online growth rate is higher than the growth rate under the line.

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Compared with the same period last year, the average price of second-hand hermes handbags increased by 23.6% in the first half of this year, and the price of second-hand leather goods increased by 55.4%, becoming the largest second-hand handbag brand with the biggest price increase, followed by Chanel and Celine.

According to researchers, this may be the result of the resurgence of Kelly handbags, and the demand for Chinese consumers continues to increase.

The sale of Hermes watches is not to be underestimated. The sales of watches are 3 times that of Chanel, ranking second in watch sales. The first is Cartire, which is the most popular in the world. Cartire not only ranks first in watch sales, but also the top of its jewelry sales.

Hermes jewelry sales are still ranked second, sales and Chanel ranked third in the same.

Exane BNP Paribas points out that this fast trend in the short run is beneficial to the secondary market, which means that the attractiveness of the brand and the preferred position of the brand in the customers' mind are becoming increasingly apparent.

In the long run, this is also a challenge, because customers will have exclusiveness once they have the preferred brand. Undoubtedly, it is a great challenge for some brands.

At present, 80% of the second-hand market retailers are running second-hand stores. The report points out that online luxury goods retailers like Instant Luxe have developed very rapidly, occupying 20% of the second-hand market.

According to reports, last month, Eurazeo, a French investment company, bought some of the famous European luxury goods supplier Vestiaire Collective.

According to statistics, sales of the website increased by 85% in the first half of the year.


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