Men'S Business Is Expanding Rapidly, And Will Be Far Ahead Of Other Products In The Future.

Whether for men, "fashion fans" or "couch potatoes", online shopping means great convenience - no need to spend time in shops and shopping centers, and can complete the shopping and return process without leaving home. These obvious benefits all touch on the pain points of male consumers and promote the vigorous development of men's clothing business.

A company includes 15 kinds of products, including

The survey and analysis of footwear and other clothing (excluding women's wear and children's wear) found that over the past five years, the sales of men's clothing sold by electricity suppliers exceeded other 14 categories, and in the next five years,

It will expand faster than other products.

According to the news, Will McKitterick, a retail industry analyst at IBISWorld, said that the popularity of food online sales is still lower than the popularity rate of about 7% in all kinds of retail outlets across the United States.

It is estimated that the penetration rate of clothing industry is much higher than 7%, which is close to 16%.

In the 2009-2014 years, Mens online sales grew at a CAGR of 17.4%, up from $9 billion 600 million last year.

In the next five years, men's wear online sales are expected to grow at a rate of 14.2%.

Compared with the family, the sales of men's wear shops increased by only 2.8% in the year to 2014, and the growth rate in the next 10 years is only 3.3%.

Second only to men's clothing online sales are snack food online sales, the annual compound growth rate of 16.7%, and expected to compound growth rate of 12.2% in the next 5 years.

The top third is shoe line sales, with a compound annual growth rate of 13.6%. The compound annual growth rate is expected to be 8.3% in the next 5 years.

Although footwear products are more stringent in size than clothing, they also benefit from clothing, especially men's wear.

Such as free shipping, return at any time, etc.

The policy of stimulating sales by electricity providers is more powerful in promoting men's wear products.

McKitterick said: "men's clothing is mostly large, medium and small in size, so there will not be too many dimensions.

Though not as simple as glasses or handbags, they are at least better handled than women's jeans, long skirts or short skirts. "

As shown above, men's shirts have the largest share of men's clothing products sold online, up to 28.4%, of which 1/5 comes from regular shirts.

Casual pants, jeans and shorts account for 24.3% of the total sales of men's clothing, followed by accessories accounted for 14.4%, other men's clothing accounted for 14.6%, loose sportswear and coats accounted for 7.3%, sweaters and other products such as hooded clothing accounted for 6%, and the remaining 6% was made up of those sizes that are very strict and require special attention to the tailoring of the formal dress.

In recent years, the rapid growth of online sales has increased men's clothing sales over women's clothing, but women's clothing sales profit is still nearly two times that of men's.

NPD Group, an American market research firm, announced that in 2013, the retail sales of men's clothing increased by 5.2% and sales volume reached US $60 billion 800 million. Compared with that, the retail sales of women's clothing increased slightly, increased by 3.7% and sales amounted to US $116 billion 400 million.

The US Department of Commerce estimates that electricity sales increased by 15.4% in 2014, and the positive and negative errors did not exceed 2.3%, with sales amounting to US $304 billion 900 million, accounting for 6.5% of the total retail sales in the US, compared with 5.8% in 2013.

NPD's survey showed that in 2013, men's wear online sales increased by 19%, with sales amounting to about 8 billion 500 million dollars and 14% of apparel sales on the line.

Through the analysis of the mobile terminal and the PC side of the electricity supplier, last year, sales of clothing and accessories online grew much faster than other online sales, ranking third in the entire retail industry.