Where Is The Next Turning Point Of Chinese Women's Shoes?

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< p > according to the report released by China shoe net women shoes Market Data Center, in 2013, the output of Chinese women's shoes exceeded 6 billion 310 million pairs, the total retail sales volume was 1 billion 560 million pairs, and the retail sales volume exceeded 170 billion yuan.

MACOO, an analyst with China shoes net shoes market, believes that with the improvement of living standards and the enhancement of self brand awareness, the demand for Chinese women's shoes will still increase steadily in the next 5 years.

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< p > at the same time, the report also pointed out that the top ten best sellers in China were a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > brand accounted for nearly 40% of the market share, the Chinese women's shoes market has really entered a 2 era driven by brands, and the business concept of "no cards and no business" is being accepted by more and more business owners, especially in recent years, with the brand emerging from the Internet channel.

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< p > indeed, with the rapid development of domestic electronic a href= "//www.sjfzxm.com/" and "business /a", the offline shops of traditional women's shoes brands have been subjected to a lot of impact.

In the published 2013 foreign earnings report, the sales growth of the first-line women's shoes brands including BELLE, Daphne and 1000 degrees in 2013 showed a marked slowdown or decline. Many people exclaimed, "the wolf is coming."

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< p > the next turning point of Chinese women's shoes has arrived. Where is the wolf? MACOO, an analyst of China shoes net shoes market, said that although the current a href= "//www.sjfzxm.com/" > women's shoes < /a > the whole market pattern will not change at the moment. However, with the development and improvement of the new channels of the Internet, the process of blending and changing the online and offline channels may be in a dilemma, or even at a loss, but the development of the women's shoes industry will produce a great shock when the market is driven.

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< p > at present, many domestic women's shoes brands are actively responding to the arrival of the turning point. Apart from the expansion of the emerging network channels, they also expand their new brands through mergers and acquisitions and acquisitions to achieve the full range of brand pmission and influence under the 360 degree line and online, so as to enhance the overall competitiveness of the brand.

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< p > Where is the next turning point of Chinese women's shoes? What's the trend?

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